Marketing Events
Whether in the United States or abroad, USDEC marketing programs are hard at work to seize new and expanded opportunities for U.S. dairy products and ingredients. The listing below features upcoming trade shows, meetings and other key activities.
If you are interested in participating or learning more, please review our event registration policy and contact Keith Meyer (kmeyer@usdec.org) or Ryan Hopkin (rhopkin@usdec.org) with any questions.
Upcoming Events
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Gulfood 2025
Dubai, UAEUSDEC will be hosting a U.S. Dairy pavilion at Gulfood 2025. For the 2025 show, we will have 16 booths available to members allocated by a lottery system.
Interested companies will need to complete a fill form by 5:00 PM ET on Thursday, July 18 in order to be entered into the lottery for a chance to win one of the 16 booth spots.
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U.S. Dairy Ingredient Sweet Snacks Workshop
SingaporeVisiting Singapore in June? Join us for the U.S. Dairy Ingredient Sweet Snacks Workshop, hosted by the U.S. Dairy Export Council (USDEC) at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore. This exclusive event will delve into the innovative use of U.S. dairy protein ingredients, including WPC/WPI and MPC/MPI, to elevate the protein content of bakery & confectionery sweet snack applications, catering to the demands of health-conscious consumers.
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FoodEx Japan 2025
Tokyo, JapanFOODEX JAPAN, established in 1976, is Asia's premier food and beverage trade fair, connecting over 80,000 exhibitors with 4 million buyers. Attracting 3,000+ global brands, it offers vast opportunities to access key markets in Japan, Korea, Taiwan, China, Thailand, and Hong Kong. It is recognized as a top platform for business expansion, it remains an essential event for industry leaders worldwide.
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USDEC Cheese Mission to Central America
Guatemala City, Guatemala / San Jose, Costa Rica / Panama City, PanamaThis member mission for suppliers of cheese provides an opportunity to connect with pre-qualified purchasing decision makers from key Central American cheese buying companies.
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Food Ingredients China 2025
Shanghai, ChinaUSDEC invites members to register for a spot in the USDEC booth (in the USA Pavilion) at the Food Ingredient China (FIC) Trade Show, March 17-19, 2025, in Shanghai. The USDEC Ingredients Marketing team has spaces open for members to reserve free of charge. USDEC's engagement at the show will focus on furthering U.S. dairy ingredient suppliers' traction in the market. Spaces will be allocated on a first-come, first-served basis and can go quickly, so register today.
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Food and Hotel Asia 2025
SingaporeAsia's leading international food and beverage event convenes premier global suppliers to present an expansive array of the latest trends, products, and solutions in the food, beverage, and hospitality sectors. Industry professionals can engage with cutting-edge technologies in food and beverage manufacturing, alongside a broad spectrum of innovative offerings tailored for modern hospitality. This event is designed as a pivotal platform for professionals aiming to stay competitive and informed in an evolving market.
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China Bakery Exhibition (CBE)
Guangzhou, ChinaIn 2025, USDEC plans to again participate in the activity organized by ATO Guangzhou during the 28th China Bakery Exhibition, which will be held May 10 to 12, 2025, in Guangzhou.
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China Animal Husbandry Expo (CAHE) 2025
Qingdao, ChinaThe China Animal Husbandry Expo (CAHE) will be held from May 19 to 21, 2025, in Qingdao, China. CAHE is one of China's largest and most influential trade shows in the animal husbandry industry, showcasing various products from livestock production enterprises and related products and services from across the industry's supply chain.
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Food Ingredients South America 2025
São Paulo, BrazilFood Ingredients South America (FISA) is the largest event in the food & beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region.
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Food Tech Summit & Expo
Mexico City, MexicoThe Food Tech Summit & Expo is the largest food ingredients trade show in Mexico and Central America, offering a key opportunity to engage with trade from the region.
Past Events
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Colombia Ingredient Training Workshops
Manizales, ColombiaUSDEC will host in-country workshops on November 28 & 29, 2024, to train participants on how and why to use U.S. dairy ingredients to manufacture native Colombian cheeses and dairy products. Classroom and hands-on sessions will be featured. Participants will primarily include small—to medium-sized Colombian native cheese and dairy processors.
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Panama Ingredient Training Workshops
Chitre City, PanamaUSDEC will host in-country workshops in Chitre City, Panama on November 19 & 20 to train participants on how and why to use U.S. dairy ingredients to manufacture native Panamanian cheese/dairy products. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Panamanian native cheese/dairy processors.
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USDEC Member Mission to MENA Region
Riyadh, Saudi Arabia / Cairo, Egypt / Casablanca, MoroccoThis member mission for processors and traders of bulk ingredients and cheese will target pre-qualified buyers across the MENA region. One-to-one meetings will take place in these three cities.
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2024 World Cheese Awards
Viseu, PortugalThe World Cheese Awards (WCA) is one of the most respected competitions in the world attracting thousands of entries each year, and your company's cheese could be among the contenders! This year it will be taking place in Portugal from November 14-18th.USDEC will be supporting U.S. cheesemakers by once again covering the WCA entry costs for all U.S. cow's milk (including mixed-milk) cheeses. USDEC will also provide support applying for the shipping documentation required to enter the competition.The last date for entries is on Friday, September 8th or earlier if the entry cap is reached. Since the organizers have placed a cap on the number of entries this year, so we encourage you to enter soon. For more information or questions please reach out to Nuhami Alemu (nalemu@usdec.org). -
Expo Ingredients 2024
Lima, PeruAs the preeminent food ingredient show in Peru, Expo Ingredients offers an unmatched opportunity to engage with ingredient buyers and end-users in the market.
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Yogurt Short Course
Campinas, BrazilOn November 8, the Brazilian training organization ITAL is sponsoring a Yogurt Short Course in Campinas, Brazil. USDEC will be presenting on our organization and the role of dairy ingredients in yogurt.
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U.S. Dairy Ingredient Seminar
Manila, PhilippinesOn November 7, USDEC will be hosting a U.S. Dairy Ingredients Seminar titled Market Trends and Formulation Insights for Nourishing Innovations. The Seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss opportunities with U.S. dairy ingredients, focusing on U.S. milk powder.
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Gulfood Manufacturing Trade Show
Dubai, UAEGulfood Manufacturing is a regional and ingredient-focused food trade event dedicated to the Middle East food and beverage processing sector. Many consider it a must-attend innovation platform and networking opportunity for the Middle East region.
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U.S. Dairy Ingredient Supply and Outlook Workshop
Tokyo, JapanOn November 5, 2024, USDEC will be hosting a U.S. Dairy Ingredient Supply and Outlook Workshop in Tokyo for Japanese importers and buyers. William Loux, Senior Vice President of Global Economic Affairs at USDEC, will be the main speaker leading the session. The workshop will highlight updated information on the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients.
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CIFST Annual Meeting
Chongqing, ChinaUSDEC will participate in a sports nutrition session scheduled on November 3rd during CIFST's Annual Meeting Nov. 2-4 in Chongqing. USDEC will use the occasion to remind the audience of the benefits that U.S. dairy ingredients offer to athletes and those with active lifestyles. Messages include how dairy protein can support muscle health throughout all life stages and how dairy permeate can be a valuable natural ingredient for those formulating rehydration beverages.