Marketing Events
USDEC marketing programs are seizing new and expanded business and innovation opportunities for U.S. cheese, ingredients, and other dairy products. Peruse the searchable listing below of upcoming USDEC trade shows, seminars and other key activities sparking interest in U.S. dairy. New activities and event descriptions will continue to be updated as further details are confirmed.
If you are interested in participating or learning more, please contact Suzanna Stohr (sstorhr@usdec.org) for ingredients activities or Nuhami Alemu (nalemu@usdec.org) for cheese activities. We also encourage you to first review the Event Registration Policy regarding USDEC member participation in activities.
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U.S. Dairy Protein Nutrition Seminar
Read MoreSão Paulo, BrazilOn November 4, USDEC will organize a seminar highlighting the nutritional advantages of dairy proteins and introducing new opportunities for product innovation tailored to Brazilian consumers' nutrition priorities. The seminar will focus on engaging Brazilian sports nutrition processing companies and food and beverage manufacturers and will emphasize the nutritional advantages and opportunities for innovation with U.S. dairy proteins. On November 4, USDEC will organize a seminar highlighting...
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Gulfood Manufacturing 2025
Read MoreDubai, UAEGulfood Manufacturing is a regional and ingredient-focused food trade event dedicated to the Middle East food and beverage processing sector. Many consider it a must-attend innovation platform and networking opportunity for the Middle East region. At the 2024 show, an estimated 45,000 visitors and 2,500 exhibitors participated, making this one of the largest ingredient-focused trade shows in the world, providing attendees with insights into the latest trends related to ingredients, manufacturing...
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Health & Wellness Beverage Innovation Workshop
Read MoreSingaporeOn November 12-13, USDEC will host a Health and Wellness Beverage Innovation Workshop at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore, offering Southeast Asian formulators (including select participants from Vietnam) an in-depth look at beverage applications using U.S. dairy ingredients. This two-day workshop will highlight the functional benefits and formulation considerations of U.S. dairy whey proteins, milk proteins, and caseinates in creating regionally relevant,...
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Food & Hospitality China 2025
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Read MoreShanghai, ChinaUSDEC will be hosting a USA Cheese Pavilion at China Food & Hospitality 2025 taking place in Shanghai, China on November 12-14, 2025. For this year's show, we will have 8 booths available to members. ALL BOOTHS FILLED. For any questions, contact Nuhami Alemu (nalemu@usdec.org).
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World Cheese Awards
Read MoreBern, SwitzerlandThe World Cheese Awards (WCA) is one of the most respected competitions in the world attracting thousands of entries each year, and your company's cheese could be among the contenders! This year it will be taking place in Switzerland from November 12-14th. USDEC will be supporting U.S. cheesemakers by once again covering the WCA entry costs for the first 200 U.S. cow's milk (including mixed-milk) cheeses entered into the competition. USDEC will also provide support applying for the shipping...
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Bulk Cheese Mission to Market: Korea and Japan
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Read MoreKorea and JapanIn effort to grow demand for bulk U.S. Cheese, USDEC invites U.S. bulk cheese suppliers to attend a mission to Korea and Japan from November 17th through 21st, 2025. Over the course of 5 days, members will have the opportunity: (1) Attend two seminars (one in each country) to educate the local processors and converters about U.S capabilities, (2) Participate in one-on-one meetings with local bulk cheese buyers, (3) Visit processor/convertor plants in each market to learn about Korean and...
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Gulfood 2026
Read MoreDubai, UAEUSDEC will be hosting a USA Cheese and Dairy Pavilion at Gulfood 2026, taking place January 26-30, 2026 at the Dubai World Trade Centre in Dubai, UAE. We will have 18 booths available to members, and spots will be determined by a lottery system. ALL BOOTHS ARE ASSIGNED. LOTTERY CLOSED. For any questions, please reach out to Nuhami Alemu (nalemu@usdec.org) for additional details and instructions. USDEC will be hosting a USA Cheese and Dairy Pavilion at Gulfood 2026, taking place January 26-30,...
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Food Ingredients China 2026
Read MoreShanghai, ChinaUSDEC invites members to register for a space in the USDEC booth (located in the USA Pavilion) at the Food Ingredient China (FIC) Trade Show, March 17-19, 2026, in Shanghai. The USDEC Ingredients Marketing team has six spaces open for members to reserve free of charge. Space is limited, and will be confirmed on a first-come, first-served basis. USDEC members interested in securing a place in the USDEC booth should reach out to Suzanna Stohr sstohr@usdec.org. FIC is one of the world's largest...
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Food Ingredients Vietnam
Read MoreHo Chi Minh City, VietnamFood Ingredients Vietnam is the only dedicated food and drink trade show in Vietnam, offering a unique opportunity to connect with contacts in this expanding market. Fi Vietnam offers the opportunity to engage in industry-leading discussions, see product application innovations, and develop further connections. USDEC's booth at Food Ingredients Vietnam will have 6 spaces available for members to co-exhibit. Please email Suzanna Stohr (sstohr@usdec,org) to request a booth space. MEMBER SPACES...
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Food Ingredients South America 2026
Read MoreSão Paulo, BrazilFood Ingredients South America (FISA) is the largest event in the food and beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region. USDEC's booth at Food Ingredients South America will have spaces available for members to co-exhibit. Spaces will be allocated on a first-come, first-served basis and can go quickly, so register today. To indicate your interest, please contact Suzanna Stohr at...