Marketing Events
Whether in the United States or abroad, USDEC marketing programs are hard at work to seize new and expanded opportunities for U.S. dairy products and ingredients. The listing below features upcoming trade shows, meetings and other key activities.
If you are interested in participating or learning more, please review our event registration policy and contact Keith Meyer (kmeyer@usdec.org) or Ryan Hopkin (rhopkin@usdec.org) with any questions.
Upcoming Events
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Cheese from the USA / Dairy MAX / Dallas Cowboys Promotion
Monterrey City, MexicoUSDEC in collaboration with Dairy MAX and the Dallas Cowboys will be hosting an in-store promotion in Mexico from August 10th to September 1st. During this promotion, people will have the opportunity to win prizes (valued up to $250) and meet Rowdy, the Dallas Cowboy Mascot, who will be visiting stores across Monterrey City. This much anticipated event will provide the opportunity to take (fan) photos, play American football and receive Cheese from the USA and Dallas Cowboy merch.Continuing the hype in October, this promotion will extend into an online recipe competition with local influencer Angelsoyyo (IG: @angelsoyyo_) leading the charge. Again, people will be awarded prizes for the best recipe with the first-place winner receiving an all-paid trip for two to a Dallas Cowboy game on Sunday, November 10th.If you have any questions regarding this promotion, please reach out to Merle McNeil (mmcneil@usdec.org). -
ATO Shenyang's U.S. Ingredients Bakery Training
Harbin, Heilongjiang Province, ChinaUSDEC signed up for ATO Shenyang's U.S. Ingredients Bakery Training on Aug. 23-25 in Harbin. The ATO is collaborating with the Harbin New East Cuisine Training School to promote the use of high-quality U.S. baking ingredients to 60 students/future bakers. The event includes baking demos with U.S. ingredients and a final bakery product showcase.
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Webinar: Innovate to Elevate
SingaporeUSDEC will host an hour-long webinar on August 28 themed Innovate to Elevate: U.S. Dairy Ingredient Formulation Opportunities for Food and Beverage Innovators. Broadcasted from the U.S. Center for Dairy Excellence, the webinar will help customers to understand key considerations for selecting the best-fit U.S. dairy ingredient based on the intended end-use application and functional needs.
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Chinese Institute of Food Science and Technology's (CIFST's) Convenience Food Conference
Kunshan, Jiangsu Province, ChinaUSDEC representative Chang Su will deliver a presentation during CIFST's Convenience Food Conference on Aug. 30 in Kunshan. Chang will cover the innovation potential for U.S. dairy protein and permeate ingredients in a variety of ready-to-eat convenience foods. Several of the prototypes developed by the team at Jiangnan University will be featured, and the presentation will demonstrate how U.S. dairy ingredients can "upgrade" and create better-for-you nutritional profiles in a variety of foods. Messaging includes how dairy protein ingredients can boost protein levels while delivering on taste and how dairy (whey or milk) permeate can help to reduce sodium and cost without impacting taste.
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Industry Workshops
GuatemalaUSDEC will host three in-country workshops to train participants on how and why to use U.S. dairy ingredients to manufacture native Guatemalan cheeses/dairy products. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Guatemalan native cheese/dairy processors. Specific dates are yet to be determined.
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Ingredient Training Workshops
Florencia and Pasto, ColombiaUSDEC will host two in-country workshops to train participants on how and why to use U.S. dairy ingredients to manufacture native Colombian cheeses and yogurt. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Colombian native cheese and yogurt processors. The workshops will be held sometime in September or October, specific dates are yet to be determined.
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U.S. Dairy Supply and Innovation Seminar
Jakarta, IndonesiaOn September 2nd USDEC will host a U.S. Dairy Supply and Innovation Seminar in Jakarta preceding the start of the Fi Asia trade show taking place September 4-6. The seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients.
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Expo IAlimentos
Bogota, ColombiaAs the preeminent food ingredient show in Colombia, Expo IAlimentos offers an unmatched opportunity to engage with ingredient buyers and end-users in the market.
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Food Ingredients Asia
Jakarta, IndonesiaThis year's Fi Asia will take place in Jakarta, Indonesia, where USDEC will exhibit, sharing supply advantages of and innovation opportunities with U.S. dairy.
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USDEC Training Program for the Bakery Sector
Shenyang, Liaoning Province, China & Guangzhou, Guangdong Province, ChinaUSDEC will conduct a one-day training program created especially for the Chinese bakery sector. The program offers classroom and hands-on instruction for R&D personnel who make formulation decisions, as well as distributors and dry blenders. Two trainings are slated, but the exact dates are yet to come. The first will be held during the week of Sept. 23 in Shenyang; the second will take place in November in Guangzhou.
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Industry Workshops
El SalvadorUSDEC will host three in-country workshops to train participants on how and why to use U.S. dairy ingredients to manufacture native Salvadoran cheeses/dairy products. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Salvadoran native cheese/dairy processors. Specific dates are yet to be determined.
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Food Tech Summit & Expo
Mexico City, MexicoThe Food Tech Summit & Expo is the largest food ingredients trade show in Mexico and Central America, offering a key opportunity to engage with trade from the region.
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Food Ingredients Vietnam
Ho Chi Minh City, VietnamFood Ingredients Vietnam is the only dedicated food and drink trade show in Vietnam, offering a unique opportunity to connect with contacts in this expanding market. Fi Vietnam offers the opportunity to engage in industry leading discussions, see product application innovations and develop further connections.
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U.S. Dairy Protein Beverage Innovation Workshop
SingaporeUSDEC is hosting a U.S. Dairy Protein Beverage Innovation Workshop at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore, introducing beverage application opportunities with U.S. dairy ingredients for Vietnamese formulators.
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Korean Nutrition Society Annual Meeting
Seoul, KoreaWith Korea fast becoming a super-aged society, USDEC will participate in the conference to reinforce U.S. dairy proteins' advantages as a nutritional powerhouse ingredient with muscle-supporting benefits that can play a valuable role in supporting the unique food and health needs of a nation's rapidly aging society.
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Industry Workshops
HondurasUSDEC will host three in-country workshops to train participants on how and why to use U.S. dairy ingredients to manufacture native Honduran cheeses/dairy products. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Honduran native cheese/dairy processors. Specific dates are yet to be determined.
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CIFST Annual Meeting
Chongqing, ChinaUSDEC will participate in a sports nutrition session during CIFST's Annual Meeting Nov. 2-4 in Chongqing. USDEC will use the occasion to remind the audience of the benefits that U.S. dairy ingredients offer to athletes and those with active lifestyles. Messages include how dairy protein can support muscle health throughout all life stages and how dairy permeate can be a valuable natural ingredient for those formulating rehydration beverages.
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Gulfood Manufacturing Trade Show
Dubai, UAEGulfood Manufacturing is a regional and ingredient-focused food trade event dedicated to the Middle East food and beverage processing sector. Many consider it a must-attend innovation platform and networking opportunity for the Middle East region.
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U.S. Dairy Ingredient Supply and Outlook Workshop
Tokyo, JapanOn November 5, 2024, USDEC will be hosting a U.S. Dairy Ingredient Supply and Outlook Workshop in Tokyo for Japanese importers and buyers. William Loux, Senior Vice President of Global Economic Affairs at USDEC, will be the main speaker leading the session. The workshop will highlight updated information on the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients.
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U.S. Dairy Ingredient Seminar
PhilippinesTentatively scheduled for November 7, this seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss opportunities with U.S. dairy ingredients-with a focus in particular on opportunities with U.S. milk powder. Topics will include the future outlook for U.S. dairy production and will feature research and insights into the nutrition benefits and application opportunities for U.S. dairy ingredients.
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2024 World Cheese Awards
Viseu, PortugalThe World Cheese Awards (WCA) is one of the most respected competitions in the world attracting thousands of entries each year, and your company's cheese could be among the contenders! This year it will be taking place in Portugal from November 14-18th.USDEC will be supporting U.S. cheesemakers by once again covering the WCA entry costs for all U.S. cow's milk (including mixed-milk) cheeses. USDEC will also provide support applying for the shipping documentation required to enter the competition.The last date for entries is on Friday, September 8th or earlier if the entry cap is reached. Since the organizers have placed a cap on the number of entries this year, so we encourage you to enter soon. For more information or questions please reach out to Nuhami Alemu (nalemu@usdec.org). -
USDEC Member Mission to MENA Region
Riyadh, Saudi Arabia / Cairo, Egypt / Casablanca, MoroccoThis member mission for processors and traders of bulk ingredients and cheese will target pre-qualified buyers across the MENA region. One-to-one meetings will take place in these three cities.
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Gulfood 2025
Dubai, UAEUSDEC will be hosting a U.S. Dairy pavilion at Gulfood 2025. For the 2025 show, we will have 16 booths available to members allocated by a lottery system.
Interested companies will need to complete a fill form by 5:00 PM ET on Thursday, July 18 in order to be entered into the lottery for a chance to win one of the 16 booth spots.
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Food Ingredients China 2025
Shanghai, ChinaUSDEC invites members to register for a spot in the USDEC booth (in the USA Pavilion) at the Food Ingredient China (FIC) Trade Show, March 17-19, 2025, in Shanghai. The USDEC Ingredients Marketing team has six spaces open for members to reserve free of charge. USDEC's engagement at the show will focus on furthering U.S. dairy ingredient suppliers' traction in the market. Spaces will be allocated on a first-come, first-served basis and can go quickly, so register today.
Past Events
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Ingredient Training Workshops
Bogota, ColombiaUSDEC will host two in-country workshops to train participants on how and why to use U.S. dairy ingredients to manufacture native Colombian cheeses and yogurt. Classroom and hands-on sessions will be featured. Participants will primarily include small- to medium-sized Colombian native cheese and yogurt processors.
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Food Ingredients South America
São Paulo, BrazilFood Ingredients South America (FISA) is the largest event in the food & beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region. Approximately 10,000 visitors attended FISA in 2023.
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Korean Society of Food Science and Technology Conference
Daegu, KoreaUSDEC will participate in the Korean Society of Food Science and Technology (KoSFoST) International Symposium and Annual Meeting as a high-profile customer engagement platform to highlight the nutrition, functionality, versatility, taste, and sustainability of U.S. dairy proteins while positively differentiating U.S. dairy proteins from plant and other protein alternatives.
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CME Group Agri Month Webinar
SingaporeUSDEC is collaborating with the CME Group to host a webinar at 11:00 am Singapore time, on June 26, titled Opportunities: U.S. Dairy's Role in Meeting Southeast Asia's Growing Dairy Demand. The 45-minute webinar, part of the CME Group's series of partner and market education events for their fourth annual Agri Month, will explore the dynamic landscape of U.S. dairy trade within the Southeast Asia region with aims to spur customer interest and confidence in U.S. dairy ingredient business and innovation opportunities.
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Nutrition Dialogue Meeting
SingaporeOn June 14, USDEC will be hosting key opinion leaders (KOLs) from across Southeast Asia at the U.S. Center for Dairy Excellence (U.S. CDE) for a nutrition dialogue meeting to discuss the importance of protein quality, quantity, and distribution. University professors, nutritionists, dietitians, and fitness experts will come together for an intimate and interactive session exemplifying how these factors play an essential role in optimizing protein intake to fuel varying life stages and active lifestyles.
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U.S. Dairy Ingredient Healthy Snacking Innovation Workshop
SingaporeVisiting Singapore in June? Join us for a two-day U.S. Dairy Ingredient Healthy Snacking Innovation Workshop, hosted by the U.S. Dairy Export Council (USDEC) at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore. This exclusive event will delve into the innovative use of U.S. dairy protein ingredients, including WPC/WPI and MPC/MPI, to elevate the protein content of both sweet and savory snacks, catering to the demands of health-conscious consumers.
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Healthy Snacking Innovation Seminar
Ho Chi Minh City, VietnamOn June 6, USDEC will host a Healthy Snacking Innovation Seminar in Ho Chi Minh City, Vietnam. The seminar will introduce bright opportunities for better-for-you snacking innovation leveraging U.S. dairy ingredients.
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Discover U.S. Baking – Ingredients and Trends
Changsha, ChinaUSDEC will participate in "Discover U.S. Baking - Ingredients and Trends," an activity organized by the ATO Beijing, in cooperation with China Association of Bakery and Confectionery Industry. The event will be held June 6-7, 2024, in Changsha. Several other U.S. cooperators will also be present to promote their bakery ingredients.
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World Milk Day Conference and Mini-Trade Show
Guatemala City, GuatemalaDairy companies, influencers and the academic community from Guatemala, El Salvador and Honduras will join to celebrate and promote dairy including U.S. dairy. USDEC will participate and will host a booth.
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USDEC event @ CDIA’s Annual Meeting
Changsha, Hunan Province, ChinaThe 30th Annual Conference of the China Dairy Industry Association (CDIA) and the 2024 China (International) Dairy Technology Expo will be held at the Changsha International Convention and Exhibition Center in Changsha, Hunan Province from May 27 to 29, 2024.