USDEC in collaboration with Dairy MAX and the Dallas Cowboys will be hosting an in-store promotion in Mexico from August 10th to September 1st. During this promotion, people will have the opportunity to win prizes (valued up to $250) and meet Rowdy, the Dallas Cowboy Mascot, who will be visiting stores across Monterrey City. This much anticipated event will provide the opportunity to take (fan) photos, play American football and receive Cheese from the USA and Dallas Cowboy merch.

Continuing the hype in October, this promotion will extend into an online recipe competition with local influencer Angelsoyyo (IG: @angelsoyyo_) leading the charge. Again, people will be awarded prizes for the best recipe with the first-place winner receiving an all-paid trip for two to a Dallas Cowboy game on Sunday, November 10th. 

If you have any questions regarding this promotion, please reach out to Merle McNeil (mmcneil@usdec.org).